About Me.
As a Social Media Coordinator at OLAPLEX, I channel my passion for content creation and brand marketing to elevate brand storytelling and engage diverse audiences. My focus is on building meaningful connections that inspire confidence and celebrate individuality through beauty, wellness, and branding.
Experience
OLAPLEX
Social Media Coordinator
December 2024 - Present
Leading content strategy and execution across social platforms, with a focus on calendar management, trend-driven campaign planning, and content production. This includes on-site capture and editing, coordinating briefs with external partners including UGC creators, content agencies, and pro hairstylists. Also overseeing day-to-day community management, building authentic connections with consumers across platforms.
Bubble Skincare
Social Media Operations Coordinator
April 2023 - December 2024
I developed and maintained a comprehensive monthly content calendar to ensure a consistent and strategic social media presence. By ideating and creating engaging content, I enhanced our social media strategy and boosted audience engagement. Additionally, I led collaborations with UGC creators, curating high-quality content that aligned with our brand aesthetics for in-feed social media posts.
During my time at Bubble Skincare, I also stepped into an interim leadership role, managing and delegating tasks to the social media team. I was assigned to set up the social team space and onboard the team into Wrike, streamlining workflows and boosting productivity.
Milk Makeup
Creative Social Intern
Summer 2022
I collaborated in executing product video and photoshoots, contributing to content creation that aligns with brand standards. I also assisted in strategic planning sessions for marketing campaigns, providing creative input and supporting campaign execution.